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Your website is the first glimpse of your business for most users. Can you afford to get it wrong? No. According to Search Engine Watch's 2013 report, of the 6.8 billion people in the world, almost 5.1 billion own a cell phone – that's about 75% of world's population. Add to it the fact that about 30% of internet usage comes from mobile users and you have pretty huge potential client base.
So how do you impress your client base? By creating a website that is user-friendly, easy-to-read, easy-to-navigate, and offers options for viewing the content - in short, by creating a 'responsive website design'.
Responsive design is a web design and development technique that crafts a website that reacts to the user's screen size. Responsive design provides an optimal viewing experience by creating a flexible and responsive web page that is optimized for the device that accesses it, for instance desktop, laptop, smart phone, tablet, etc.
Websites are critical for the success of a business. And given today's on-the-go, device-happy culture, a website needs to win the race of being the most responsive one, one that offers seamless experience irrespective of the device they appear on. Even marketers today acknowledge the importance of RWD in generating revenues.
There are many business benefits of an RWD but here are the most prominent ones:
With an RWD, your reach is immensely increased for you will be able to cater to mobile phone and tablet users. So instead of creating a device-specific app, you can reach out to users of different devices through a single RWD.
This will save you technology cost, designing time and make it easier to update any changes to the website.
Hassle-free, non-redirecting consistent user experience will certainly have a positive impact on leads, sales and conversion rates. That's because users are familiar with your site's navigation and system use across different devices.
Responsive website design eliminates some of the barriers that having multiple sites can present, viz. in functionality, performance and in terms of consistency in look and feel.
Responsive design takes less time than creating an additional stand-alone mobile site. By using standardized testing methodologies, one can get rid of the development, support and maintenance overheads that are incurred in creating device-specific sites.
Moral of the story - a smartly crafted responsive website can easily be your biggest asset.
It all boils down to this – great user experience which comes from user friendly designs. Our RWD is thoroughly user-friendly, thanks to our adaptive web program.
We put our customers before our interests. We work closely with them and understand their needs and challenges. Then we put in necessary research, experience, data and create a solution that is innovative and effective. At WebEnrich, we constantly strive to create a completely new user experience through RWD.